Handmade Marketing specialises in social media marketing in the construction sector and we help our clients leverage this valuable communications resource to promote their brand, raise awareness and develop a network of contacts.
We can manage any part or all of your social media communications from strategy, choice of social media channels, sourcing and writing content, developing followers and analytics. Our in-depth understanding of the construction industry means that you can rely on us to know who to follow and what to say to achieve maximum impact from your activity.
Have a read of of our latest report on the use of social media in the construction industry.
When starting work with a new client we establish the key messages that the company wishes to disseminate which will inform the content, tone and frequency of all social media comms. The type of content will influence the channels we recommend – sometimes focusing on just two or three - to ensure that posts reach the widest and most relevant audiences.
Depending upon your social media strategy we will recommend accounts from the following channels:
The availability of suitable content is vital to the success of a social media strategy and we maintain open lines of communication with our social media clients for information on project progress, completion, new announcements and industry views.
Our copywriting team compose posts in a tone that best connects with your target audience and we understand the importance of good photography and video for successful posting.
Our experience in the construction/property sectors allows us to understand the relevance of posts by third parties and value of engaging with them to develop the contacts network.
Handmade Marketing measures engagement using analytics available within chosen social media channels and assesses the quality of these engagements. The success of specific campaigns can be measured in this way and also by measuring clicks through to your website.
Website planning, design, development and maintenance