Case Study

C&S Builders Merchants

THE CLIENT:

C & S Builders Merchants are one of the largest independent timber, building materials and plumbing suppliers in East and North London operating from three branches and two distribution depots with accreditations including; FORS Silver and Bronze, NMBS, NBG, Buy with Confidence, BMF and FSC.

SECTOR:

Builders Merchants

THE BRIEF:

Handmade Marketing were invited by C&S Builders Merchants to assist them in planning and preparing of their submission for the 2019 Builders Merchants Awards. C&S were keen to be nominated for these leading industry awards as they had been previously been unsuccessful on a couple of occasions. Our specialist expertise would help them to identify key areas of their business that we could focus on in the submission and the relevant information to showcase their successes.

THE SOLUTION:

After an initial meeting with C&S’ Branch Manager and key personnel we were able to obtain an understand of how the business operated and identify the aspects of their service which we could focus-on in their submission for the category of Independent Builders’ Merchants of the Year (1-10 branches).

Handmade Marketing set to work researching, gathering data and descriptive information for a number of new initiatives developed to demonstrate how C&S had responded to their rapidly changing commercial and social environments over a period of 18 months.

We also produced supporting information to strengthen the 850-word submission which included key performance data regarding their carbon emissions, staff profiles, client testimonials and images to help illustrate the featured projects.

THE RESULT:

The judges were suitably impressed with the quality of C&S Builders Merchants submission and C&S were delighted to be nominated as finalist for the first time at these prestigious industry awards. C&S were selected as 1 of only 3 companies as finalists and although didn’t win on the occasion of the 2019 awards, their finalist status certainly helped to raise the company’s profile, improve brand awareness and staff morale.

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Handmade Marketing were extremely professional in their approach in supporting us with our award submission. To have that specialist expertise to pick out what services and initiatives we should focus on, identify suitable supporting information and provide full copywriting services was invaluable. We were delighted to be nominated as finalist and saw this as fundamental achievement for our company.